Fashion Specifically For Everyone: Customizable Products

Is mass customization the future of retail? Maybe.

Technology definitely makes the idea a lot closer to reality. Mass customization isn’t something new, but it’s something that has been recently reinvented by creative startup ventures. Custom clothes in have always been the ideal choice for trendsetters and forward thinkers. The concept breeds a whole new idea of individuality that startups most definitely understand.

When walking into the Normal retail space in NYC, it’s sort of like walking into the future. There are 3D printers, bright lights and colorful imagery taking up every corner of the space. But what makes Normal a thing of the future is not only its retail space and brand design but their idea of customization. Normal produces custom, high end earphones through 3D printing right out of their store front. It’s sound made perfectly for your own ears and quality that puts standardization to shame.