Mobile Is Not Meant For Conversion

There are almost 2 billion mobile users in the world.  For the first time, mobile usage had recently surpassed desktop usage. By 2020, it is projected that smartphone usage will grow to 4 billion worldwide (Ian Thiel, Optimizely).  So apps are very much a part of our lives because we’re all mobile.  We’re all a walking set of numbers and IP addresses. We’re all technology-crazed individuals trying to find new ways to do old things in all the places we know or never have been before.

In the midst of my attendance of the FD Mobile event, everything mobile came colliding in an impressive series of panels and speakers who speak the mobile language. I found myself being “mobile” 80% of the time I spent at this incredible all day event. I was tweeting, googling, taking pictures, scrolling… but never shopping. In business buzzword terms: “No mobile apps on my IOS device was influencing or creating conversion.” Why is this so?