How Rebecca Minkoff Views Instagram

Find my heart and next to it you’ll find my credit card. My likes on Instagram might as well be my signature on a receipt. It is all apart of the thrill of the consumer chase for any fashion brand in 2015.

If you’re a consumer it doesn’t matter how the fashion industry functions; just that it does. Our moment is hauling shopping bags around like new treasures. The brands moment is opening a new store in a new location or looking at its annual report and seeing numbers move up and down scales of success.

Technology might as well as given the fashion industry a heart attack, laid it on its stretcher and shocked it back to life again. Consumers became numbers and the numbers became reason. Creativity, the heart; numbers, the brain.

When the heart and brain work together seamlessly you get brands like Rebecca Minkoff.  Fashion is Your Business recently had Uri Minkoff, of Rebecca Minkoff and Uri Minkoff brands, on the podcast. During the episode they discussed the changing ways of reaching customers. (You can listen to epsiode 57 here.)